The client brief was to create a visual brand identity that represents the 3 different sub regions of the south pacific – Melanesian, Polynesian & Micronesian. This brief was very close to my heart, being a South Pacific women myself. There’s distinct differences between the south pacific regions but also a common misconception of all falling under the same culture. Accordingly, I worked very closely with the client to unpack how I could visually represent the variety that exists. 

In the final design, the 3 women represent each region, with a defining element being their hair, which can also be seen as a crown each wears. I identified that the most distinct visual difference between the sub-cultural regions was hair. The Polynesian woman is in the background with a Hei floral crown, the Melanesian woman in the middle has a tight curly afro, and the Micronesian woman in the foreground has straight/ wavy hair. 

The women are illustrated to be strong and independent, but simultaneously united. The colours used were intended to represent the vibrant, happy, and colourful cultures of the South Pacific whilst still remaining contemporary and sophisticated. This organisation provides a platform for Pacific Island women to inspire, encourage, lift & strengthen each other through networking.

Logo & Business Card design for WomenBuild. An organisation built for Women by Pacific Women. A space to inspire inclusivity in the built environment across the Pacific Region like Architecture, Engineering, Design & other game changers. This logo design was inspired by the beautiful vibrant colours of the Pacific and the feminine beauty of all women. Notice the subtle silhouette of a woman’s body at the base of the logo. The buildings are representative of the area of design and work within the built environment.

Layout Design

Taveuni Green, made by Adi Veitinia Lua Chung, is a Fijian coconut oil cold pressed from coconuts grown on the island of Taveuni, Fiji. Now re-branded as Taveuni Niu Oil, the brand identity uses cultural-oriented design to communicate the rich culture and stories of Fiji. Known for its versatility and healing properties, the oil has been an important natural resource for the Fijian community for centuries. It provides many health benefits as well as being a natural rich moisturiser for the face, body and hair. The story and values starts with a powerful link to the Fijian ancestors - a major part of the Fijian culture and identity. 

The visual branding and packaging represents the legend of the Shark God, Dakuwaqa (pronounced Da-koo-wunga), who protects the reef and still swims the waters of Fiji today. By linking my design background with my Fijian cultural background, I was inspired to create a brand that was so powerful just by the story it told. By aiming to create a brand identity that showcases one of Fiji’s beautiful natural resources, I found an opportunity to embed an important narrative that means so much to the people of Fiji, a more specifically to my family - An opportunity to tell our story of who we are and where we come from. The final logo design is simple and sophisticated with the shark being the main focal point, in honour of the great shark god.